Shop till you drop: The ultimate guide to online dress shopping in Pakistan

In Pakistan, fashion has always been integral to its cultural identity. Traditional and modern clothing styles are appreciated not only locally but also globally. With the rise of e-commerce, online dress shopping has become increasingly popular, making it easier for people to access various clothing options without leaving their homes.

However, navigating the world of online dress shopping in Pakistan can be overwhelming, with numerous options and various prices. That’s why we’ve put together this ultimate guide to help you make informed decisions while shopping for dresses online in Pakistan.

Whether you’re looking for casual or formal wear, traditional or contemporary designs, we’ve covered you with tips on choosing the right size, what to look for in fabric quality, and how to find the best deals. So, get ready to add some new pieces to your wardrobe as we take you through everything you need about online dress shopping in Pakistan.

The Rise of Online Shopping in Pakistan

Online Shopping in Pakistan

Online shopping has gained immense popularity in Pakistan in recent years. The rise of online shopping can be attributed to several factors, including increased access to the internet, the growth of e-commerce platforms, and the convenience of shopping from home.

One of the key drivers of online shopping in Pakistan has been increased access to the internet. According to a report by the Pakistan Telecommunication Authority, the number of internet users in Pakistan has grown from 31.82 million in 2012 to 100 million in 2020. This increase in internet penetration has made it easier for people to shop online and has also increased the number of e-commerce platforms available in the country.

Another factor contributing to the growth of online shopping in Pakistan is the rise of e-commerce platforms. Major international e-commerce players like Amazon and Alibaba have not yet entered the market, but many local platforms have been successful. Some popular e-commerce platforms in Pakistan include Daraz, Yayvo, and Homeshopping.

The convenience of online shopping is also a major factor contributing to its rise in Pakistan. With busy schedules and long commutes, many people find it more convenient to shop online rather than visit physical stores. In addition, comparing prices and products from multiple vendors allows consumers to make more informed purchasing decisions.

Overall, the rise of online shopping in Pakistan has been a positive development. It has created new opportunities for entrepreneurs and provided consumers with greater convenience and access to a wider range of products. However, as the industry continues to grow, it will be important for e-commerce platforms to prioritize customer safety and security and address issues related to online payment methods and delivery logistics.

Top Online Shopping Websites for Dresses in Pakistan

Online Shopping in Pakistan

Many online shopping websites for dresses in Pakistan cater to various styles and budgets. Here are some of the top online shopping websites for dresses in Pakistan:


Daraz is one of the largest e-commerce platforms in Pakistan, offering a wide range of products, including clothing, accessories, and footwear. It has a good collection of online dresses from different brands and offers free shipping, easy returns and cash-on-delivery options.

Gul Ahmed:

Gul Ahmed is a well-known clothing brand in Pakistan with an online store. It offers a range of traditional and modern online dresses, including formal wear, casual wear, and unstitched fabric.

Sana Safinaz:

Sana Safinaz is a popular Pakistani fashion brand offering many traditional and modern dresses. Their online store offers various online dresses with unique and trendy designs.


Khaadi is a well-known Pakistani clothing brand that offers traditional and contemporary dresses. Their online store offers their latest collections and a range of other products.

Maria B:

Maria B is another well-known Pakistani clothing brand offering a range of online dresses, including formal, casual, and bridal. Their online store has many unique designs and offers international shipping.

Ethnic by Outfitters: Ethnic by Outfitters is a popular clothing brand in Pakistan that offers a range of traditional and modern online dresses. Their online store has a wide range of unique and trendy designs at affordable prices.

Nishat Linen:

Nishat Linen is a well-known Pakistani clothing brand offering a range of dresses, including formal, casual, and unstitched fabric. Their online store offers a great collection of unique designs at reasonable prices.

These are just a few examples of the top online shopping websites for dresses in Pakistan. When shopping online, it’s important to research and read reviews to ensure that you are shopping from a reliable and trustworthy website.

Choosing the Right Size: Tips and Tricks

Online Shopping in Pakistan

Choosing the right size can be challenging, especially when shopping online. However, here are some tips and tricks that can help you choose the right size:

Measure yourself:

Before you start shopping, take accurate measurements of your body. Measure your chest, waist, hips, and inseam. This will help you to choose the right size and avoid the hassle of returning items that don’t fit.

Check the size chart:

Most online stores have a size chart that provides measurements for each size. Make sure to check the size chart before making a purchase. Remember that different brands and stores may have different size charts, so it’s important to check the size chart for each store you shop at.

Read reviews:

Reading customer reviews can be a great way to understand how a particular item fits. Look for customer reviews with a body type similar to yours, and pay attention to any comments about sizing.

Consider the fabric:

Some fabrics, such as stretchy or flowy materials, may be more forgiving regarding sizing. Keep this in mind when choosing the size, and read the product description to learn more about the fabric.

Don’t be afraid to ask for help:

If you’re unsure about which size to choose, don’t hesitate to contact customer service. They may be able to provide you with additional information about sizing or offer suggestions based on your measurements.

Try it on:

If you’re shopping in-store, try on the item before purchasing. This will give you a better idea of how it fits and whether you need to size it up or down.

By following these tips and tricks, you can make sure that you choose the right size and avoid the hassle of returns and exchanges.

How to Find the Best Deals and Discounts

Online Shopping in Pakistan

Finding the best deals and discounts can be a great way to save money while shopping. Here are some tips to help you find the best deals:

Subscribe to newsletters:

Many online retailers offer exclusive deals and discounts to their email subscribers. Sign up for newsletters from your favourite stores to stay current on the latest promotions and sales.

Follow on social media:

Social media is a great way to stay updated on your favourite retailers’ latest deals and discounts. Follow their social media pages to get exclusive access to sales, coupon codes, and other promotions.

Check deal sites:

Many websites are dedicated to sharing the latest deals and discounts from a wide range of retailers. Check out sites like RetailMeNot,, and Slickdeals for the latest promotions.

Use price comparison tools:

Price comparison tools like Google Shopping, PriceGrabber, and Shopzilla can help you find the best deals across multiple retailers.

Shop during sales events:

Many retailers offer sales events throughout the year, such as Black Friday, Cyber Monday, and end-of-season sales. Take advantage of these events to score big discounts on your favourite items.

Use cashback and rewards programs:

Cashback and rewards programs, such as Rakuten, Honey, and Swagbucks, can help you earn cashback or rewards points for your purchases, which can be redeemed for future discounts or cash.

Following these tips, you can find the best deals and discounts and save money while shopping. Remember to read the fine print and ensure the deals and discounts are legitimate before purchasing.

Understanding Payment Options and Security Measures in Pakistan

Online Shopping in Pakistan

In Pakistan, online payment options and security measures have advanced significantly in recent years. Here are some of the most common payment options and security measures in Pakistan:

Payment Options:

a. Credit/debit cards:

This is the most common form of online payment in Pakistan. Major credit cards companies such as Visa, Mastercard, and American Express are widely accepted by online retailers. Many banks also offer debit cards, which can be used for online transactions.

b. Bank transfers:

Bank transfers are another common payment option in Pakistan. Online bank transfers, such as Inter Bank Fund Transfer (IBFT), allow customers to transfer funds from their bank account to the retailer’s account. Many banks in Pakistan also offer mobile banking apps which can be used to make payments.

c. E-wallets:

E-wallets such as JazzCash, Easypaisa, and Payoneer have recently gained popularity in Pakistan. These services allow customers to store funds in a digital wallet and use it to make payments online.

Security Measures:

a. SSL encryption:

Online retailers use SSL encryption in Pakistan to protect customer data. Look for the “https” in the website URL or the padlock icon in your browser to ensure that the site uses SSL encryption.

b. Two-factor authentication:

Many online retailers in Pakistan now offer two-factor authentication as an extra layer of security. This requires customers to enter a verification code sent to their phone or email to confirm their identity before purchasing.

c. Payment Gateway Providers:

In Pakistan, many online retailers use payment gateway providers such as 2Checkout, JazzCash, and Easypaisa to process online payments. These providers are required to comply with international security standards such as PCI DSS.

By understanding these payment options and security measures, customers in Pakistan can ensure that their online transactions are safe and secure. Always shop on reputable websites and take the time to read the website’s privacy and security policies before making a purchase.

Tips for a Smooth Shopping Experience

Online Shopping in Pakistan

Here are some tips for a smooth shopping experience in Pakistan:

Choose reputable online stores:

Before making a purchase, shop at a reputable online store, and look for reviews and feedback from other customers to ensure that the store has a good reputation and offers quality products and reliable customer service.

Compare prices:

Take the time to compare prices across different stores to ensure you get the best deal. Use price comparison websites or browser extensions to help you find the best prices.

Check the shipping policy:

Before making a purchase, check the shipping policy of the online store. Ensure the store ships to your location and determine the shipping costs and delivery times.

Read product descriptions:

Review product descriptions and customer reviews to ensure the product meets your needs and expectations. Look for information about the size, material, and other important details.

Use safe payment methods:

Use safe and secure payment methods, such as credit/debit cards or e-wallets, to protect your personal and financial information. Avoid using public Wi-Fi networks or unsecured connections when making payments online.

Keep track of your orders: After making a purchase, keep track of your order and delivery status. Most online stores in Pakistan provide tracking information that allows you to track your order and stay updated on its delivery status.

By following these tips, you can have a smooth and hassle-free shopping experience in Pakistan. Always be vigilant and take the time to research and compare prices and products to ensure that you get the best deal and the best quality products.

Return and Exchange Policies: What You Need to Know

Online Shopping in Pakistan

Return and exchange policies are an important aspect of online shopping in Pakistan. Here’s what you need to know about return and exchange policies in Pakistan:

Check the policy:

Before making a purchase, check the return and exchange policy of the online store. This will help you understand the store’s return, exchange, and refund policy.

Time limit:

Many stores in Pakistan have a time limit for returns and exchanges. Check the policy to find out how long you have to make a return or exchange.

Condition of the product:

Most stores in Pakistan require that the product is in its original condition with tags and packaging intact to be eligible for a return or exchange.

Shipping costs:

Many stores in Pakistan require the customer to bear the shipping costs for returns or exchanges. Check the policy to determine if the store will cover the shipping cost.

Refund policy:

Many stores in Pakistan offer refunds in store credit or vouchers instead of cash refunds. Check the refund policy to understand how refunds will be processed.


Some stores in Pakistan have exceptions to their return and exchange policies. For example, certain products, such as lingerie or perishable goods, may not be eligible for return or exchange. Make sure to check the policy to understand any exceptions that may apply.

By understanding the return and exchange policies of the online store, you can make an informed decision about your purchase and avoid any surprises or disappointments. If you have any questions or concerns, don’t hesitate to contact the store’s customer service team for assistance.

Reviews and Ratings: How to Evaluate the Quality of a Dress

When shopping for an online dress online, it’s important to evaluate the quality of the product before making a purchase. One of the most useful tools for evaluating the quality of an online dress is through reviews and ratings from other customers. Here are some tips on how to evaluate the quality of online dress shopping in Pakistan through reviews and ratings:

Read the reviews:

Review the reviews from other customers who have purchased the dress. Look for comments about the quality of the fabric, the fit, and the overall design. Pay attention to any recurring themes or issues mentioned in the reviews.

Look at the ratings:

Many online stores have a rating system that allows customers to rate the quality of the product. Look for online dresses that have a high rating and many positive reviews. This is a good indication that the dress is of good quality.

Check the photos:

Many online stores allow customers to upload photos of themselves wearing the dress. Look at these photos to better understand how the dress looks and how it fits different body types.

Look for detailed descriptions:

Look for online stores with detailed dress descriptions, including the fabric type, care instructions, and measurements. This information can help you evaluate the quality of the dress and make an informed decision.

Consider the price:

While a low price may be attractive, it may also indicate that the dress is of lower quality. Consider the price about the quality of the dress as described in the reviews and ratings.

By taking the time to read reviews, look at ratings, and consider other factors, you can evaluate the quality of a dress and make an informed decision before making a purchase.

Dressing Up for Special Occasions: Where to Find the Perfect Outfit

When it comes to dressing up for special occasions in Pakistan, there are many options for finding the perfect outfit. Here are some places to consider:

Designer Boutiques:

Designer boutiques are a great option for finding high-quality, unique outfits. Many designers in Pakistan offer a wide range of formal and semi-formal outfits, including traditional wear such as shalwar kameez and lehengas and Western-style dresses and gowns.

Shopping Malls:

Shopping malls in Pakistan offer a wide range of clothing stores that cater to different styles and budgets. Many of these stores offer formal and semi-formal wear perfect for special occasions.

Online Stores:

Online stores in Pakistan offer a convenient way to shop for special occasion outfits. Many online stores offer a wide range of formal and semi-formal wear at affordable prices, including traditional and Western-style outfits.

Local Markets:

Local markets in Pakistan offer a great selection of traditional wear, including shalwar kameez, lehengas, and sarees. These outfits can often be customized to fit your preferences and are available at affordable prices.

Rental Services:

Rental services are becoming increasingly popular in Pakistan, offering a cost-effective way to wear designer outfits without purchasing them. Many rental services offer a wide range of formal and semi-formal outfits, including traditional wear and Western-style dresses.

You can find the perfect outfit for any special occasion in Pakistan by exploring these options. Don’t be afraid to try different styles and experiment with different outfits to find the perfect look.


The future of online dress shopping in Pakistan is bright, with the industry showing no signs of slowing down. As more people in Pakistan gain access to the internet, online shopping is becoming more popular, and the demand for quality dresses is increasing. Here are some trends that we can expect to see in the future:

  1. Increased competition: As Pakistan’s online dress shopping industry grows, we expect to see more competition among online retailers. This will lead to better prices, more options, and improved customer service.
  2. More customization: Customers in Pakistan are increasingly looking for customized options for their dresses. We can expect more online stores offering customizations such as sizing, colour, and design options.
  3. Greater emphasis on sustainability: Customers are becoming more conscious of the fashion industry’s environmental impact. We expect more online stores in Pakistan focusing on sustainable and eco-friendly options.
  4. Increased use of technology: The use of technology such as augmented reality and virtual try-on will become more prevalent in the online dress shopping industry in Pakistan. This will give customers a more immersive and interactive shopping experience.
  5. Greater focus on customer service: As competition increases, we can expect online retailers to focus more on providing excellent customer service. This will include faster shipping times, easy returns and exchanges, and improved customer communication.

Overall, the future of online dress shopping in Pakistan looks bright, with more options, better prices, and improved customer service. As the industry evolves, we expect to see more innovative solutions and greater customer convenience.

Frequently Asked Questions

What are some of the most popular online dress shopping websites in Pakistan?

Some of Pakistan’s most popular online dress-shopping websites include Daraz, Sanaulla, Gul Ahmed, and Maria B.

What payment options are available for online dress shopping in Pakistan?

Online dress shopping in Pakistan typically accepts payment options such as credit and debit cards, bank transfers, and e-wallets.

What are security measures in place to protect personal information when shopping for dresses online in Pakistan?

Security measures such as SSL encryption, two-factor authentication, and PCI compliance are commonly used to protect personal information when shopping for dresses online in Pakistan.

Are there any special considerations when buying dresses online for special occasions in Pakistan?

When buying dresses online for special occasions in Pakistan, it’s important to consider the dress code, cultural norms, season, and climate.

What should you look for in the reviews when shopping for dresses online in Pakistan?

When shopping for dresses online in Pakistan, you should look for reviews that comment on the fabric quality, the fit, and the overall design of the dress.

What are some tips for finding the best deals and discounts when shopping for dresses online in Pakistan?

Some tips for finding the best deals and discounts when shopping for dresses online in Pakistan include subscribing to newsletters, following stores on social media, and checking deal sites and price comparison tools.

What is the future of online dress shopping in Pakistan?

The future of online dress shopping in Pakistan looks bright, with increased competition, more customization options, a greater emphasis on sustainability, increased use of technology, and a greater focus on customer service.

Achieving Brand Awareness

Which Targeting Option Is Best For Achieving Brand Awareness

Best SEO Company Primelis

The Best SEO Company Primelis for High-Impact SEO